A business blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets. Unfortunately, many small businesses are yet to wake up to the benefits of this tool. Valid reasons range from lack of time for writing the blog posts to a lack of ideas for quality posts. Here are my top tips for writing and building a successful business blog.
Write for your customers
Your blog, like your website, is not for you. It’s for your customers, so write for them. Ideally, your blog should aim to either solve a problem for your customers or provide fresh insights into your industry.
Plan your content
Lack of time and ideas are the most frequently cited reasons many small businesses cite for not having a blog. However, with a bit of planning, you can have enough ideas to keep your it running for weeks or even, months ahead.
Your posts can be answers to the questions most frequently asked by your customers. For example, if you are a jeweller, you could write a blog post on what to look for when buying a diamond.
Google Adwords Keyword Tool is another great way of finding keyword phrases that people are using to search for your services. The keyword phrase, once you’ve identified it, could be your blog title. It’s a simple and effective way of driving traffic to your blog and letting the world know about your services. So, for the jeweller mentioned, his blog title, based on keyword volume research via Google’s keyword tool, would be ‘how to buy a diamond’.
Create valuable content
The key to a successful business blog is giving your readers valuable content. That is how you establish your website’s authority in your industry. In addition, if you give your readers valuable content, they will reward you by becoming return visitors and also parting with their money.
If lack of time or lack of writing skills is an issue, you could outsource your blog to a blog writing service. These do exactly what it says on the tin – write your blog to meet your customers’ needs and also drive sales for you.
Opinion is divided on how frequently you should update your blog. Aim for a frequency that you can maintain. Fortnightly or weekly is fine. The key is consistency. Don’t start a blog and then abandon it halfway.
Search engines like fresh content and the more frequently you update your blog (and by extension, your website), the more likely your website will climb up search engine rankings and also gain visibility for your target customers.
Develop your blogging style
Blogs are meant to be informal, so let your blog reflect the human face of your company. Give it some personality and try to keep the sales pitch down. You’ll find that people are more likely to respond to you and also buy your services.